What is the company? Sony PS2
Who is the target audience: Teenagers, Video gamers, Males, Sports Fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Action
How were camera shots and editing used to enhance the message? Quick cuts, emphasize action
What is the slogan/message for the company? Live in your world, play in ours.
Was the message effective? Why or why not? Yes, because in the commercial they are trying to LIVE in PS2's world, but the message says to PLAY in it
What is the company? Budweiser
Who is the target audience: Adults over 21 years
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, human interest
How were camera shots and editing used to enhance the message? The rewinds helped us grasp concept
What is the slogan/message for the company? Not a real slogan
Was the message effective? Why or why not? Yes, because it was a memorable commercial and everyone knows that Kleisdale horses are sponsored by Budweiser
What is the company? Chrysler
Who is the target audience: Adults looking for new cars, mainly women
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Human Interest
How were camera shots and editing used to enhance the message? The black and white was sleek, cool
What is the slogan/message for the company? Drive & Love
Was the message effective? Why or why not? Yes, because it makes people want to love the car they are driving (listening to Celin Deon, etc.)
What is the company? Pepsi
Who is the target audience: Teens and Adults, people who know celebrities
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? Editing, made the "Twist"ing work
What is the slogan/message for the company? It's a twist on a great thing
Was the message effective? Why or why not? Yes, because the whole commercial involved twisting, and the celebrities were all a little twisted
What is the company? FedEx
Who is the target audience: Adults, Movie buffs who would know the Castaway analogy
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity
How were camera shots and editing used to enhance the message? Flashbacks help explain
What is the slogan/message for the company? none
Was the message effective? Why or why not? Yes, it all came together at the end with the opening of the box
What is the company? Dodge
Who is the target audience: Adults looking for a truck, primarily males
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Action
How were camera shots and editing used to enhance the message? Cutting made the story shorter
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not? Yes, it was a very action-filled commercial and he was in a near-death incident but was saved by grabbing the horns of the truck.
What is the company? Gatorade
Who is the target audience: Teens and adults who are athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Action
How were camera shots and editing used to enhance the message? Editing shows the Yellow sweat
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Yes, because it makes gatorade-consumption seem cool and necessary, if you are an athlete
What is the company? SportsCenter
Who is the target audience: Males who watch sportscenter often
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity
How were camera shots and editing used to enhance the message? Transitions make it smoother
What is the slogan/message for the company? This is sportscenter.
Was the message effective? Why or why not? Yes, because it shows the humor and athletic analogies that sportscenter embodies, and it makes people want to watch the show
What is the company? H & R Block
Who is the target audience: Adults who have to do taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity
How were camera shots and editing used to enhance the message? Transitions make it smooth
What is the slogan/message for the company? Double Check
Was the message effective? Why or why not? Yes it makes it seem very necessary to have a professional advise you on your taxes or else you'll make a mistake
What is the company? Budweiser
Who is the target audience: Adults who are over 21 years
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? The editing of the clown
What is the slogan/message for the company? Make it a Bud Light.
Was the message effective? Why or why not? Yes, if people think that the commercial is humorous, they will want to buy the beer.
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