Thursday, November 11, 2010

The Truman Show Final

“The early bird gathers no moss; the rolling stone catches the worm!” Once Truman’s stone started rolling, it caught a lot more than just a worm. In fact, it caught the attention of the whole world. Ever since he was born, Truman Burbank has been the star of a revolutionary TV series, titled The Truman Show. Not until he was in his early adulthood, however, did he realize how fake everyone was around him. This movie is about Truman’s breaking away of the material life, and his search for the real world. This message is achieved through the use of video production skills including camera effects, audio effects, and dynamic characters.
The director of this movie uses various camera effects and settings to help the viewers understand the plot. The camera display is the first technique used by the director. This effect refers to the shape that the visuals are displayed in. For example, when we are seeing things through Truman’s eyes, the camera turns into two little circles, to show that the view is from Truman’s standpoint. Also, if there are borders around the visual, then it is inferred that the video being presented is from a TV screen. This helps us realize that there are hidden cameras everywhere, and that people are actually watching what Truman is doing. Another camera effect that the director uses is the dolly and the zoom. The dolly is used to help follow Truman around through his adventures. It is used perfectly in the scene where Truman is chasing around his neighborhood road in circles. The zoom key is used on the scene where Truman is in the sailboat, and it is important because it helps the viewers find him. Another key video effect that the director uses is a dynamic background. Dynamic backgrounds are used to grasp the viewers attention, and that’s just what it did in the movie. The stormy background during Truman’s sailing adventure helps instill a sense of fear in the viewers. Also, the bright white background of the wall with the staircase helps create a heavenly feeling. All of these video effects do a great job of helping the viewers understand what they are seeing, and helping them gain interest.
Audio effects are another method used in The Truman Show to help portray the emotions of the movie. Music choice was a major key that was utilized by the director. The soundtrack was selected to accompany given scenes in the movie. An example of this is the frightening music being played in the storm scene, which helps create fear and make the audience nervous. Also, the overly-bubbly music at the beginning of the movie hints that Truman’s life is kind of a joke, and way too materialistic. Audio transitions are the second effect used by the director that helps everything run smoothly. Sudden changes in the music shows the quick change in emotion that Truman experiences, once he realizes that something is not right in his life. This is seen when his “father” walks by him near his office. He is very happy, and then suddenly becomes frustrated and frantic, after they take his dad away. Another transition that is used is the fading in and out of certain songs. This helps the audio sound a lot more professional, and helps the movie move along quicker. The final audio effect that is used is the change in volume. If other audio is going on too, such as dialogue or conversations, then the volume of music is turned down accordingly. When the volume is on loudly, it raises a sense of concern in the audience and they wonder what is going to happen next. The audio selection and effects used by the director in this movie grasp the viewers’ emotions, and help us learn more about the characters.
                The director chose the actors to represent each character for a reason. Dynamic characters are a necessity in any interesting story, and they are what made The Truman Show such a profound movie. The first character we get to know, and the main character in the show, is Truman. The audience is already in love with Truman, after the first scene, because they see how sincerely happy he is all the time. However, as the plot develops, his emotions begin to change. As Truman’s emotions change, so does the audience’s emotion. The viewer’s attachment to Truman shows what a dynamic character he is. The audience becomes entranced in his struggle. Another dynamic character is Truman’s wife, Meryl. Meryl’s extreme happiness helps clue the viewer that she is very fake. She even begins the movie by promoting some sort of product. It’s clear that her and Truman do not have a solid relationship, because Meryl is unable to connect with Truman on any personal level.  The viewer almost sees her as some sort of robot, because of all of her fake emotions. She is a dynamic character because she fits the position of actor-wife so well. Possibly the most dynamic character is the director of the TV show, Christof. Christof is a nutcase. We can tell from the beginning of the movie that he’s very crazy, and his whole idea of a super-reality show makes him even weirder. Although he is perceived as a “revolutionary” and a “genius,” the viewer hates him. They are able to see how bad he truly is, and what an awful thing he is doing to Truman. He is very dynamic, because he is the villain, which is necessary in every story. The characters used in the Truman show do a great job of portraying the movie’s message, and grabbing the listeners’ attention.
The video effects, audio effects, and use of dynamic characters all make The Truman Show the great movie that it is. The rolling stone, Truman, is drawn crazy by all of the people he is surrounded by and the overly-materialistic, and fake, life that he lives. We become very sympathetic, and emotionally-attached, to Truman’s struggle, which shows what a powerful story it is. This movie really makes you grateful for having a REAL life.

Tuesday, November 2, 2010

Photoshop project

1) My ad is for a product called the iEverything, which allows you to type in any song in the world and it will play over your speaker system, without needing to spend money per song or download it.
2) This ad would probably attract teenagers and young adults, because they are most interested in electronics and music.
3) This ad could run in any magazine, from Time to People to US Weekly.

Monday, October 25, 2010

Super Bowl Commercials

What is the company? Sony PS2

Who is the target audience: Teenagers, Video gamers, Males, Sports Fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Action

How were camera shots and editing used to enhance the message? Quick cuts, emphasize action

What is the slogan/message for the company? Live in your world, play in ours.

Was the message effective? Why or why not? Yes, because in the commercial they are trying to LIVE in PS2's world, but the message says to PLAY in it


What is the company? Budweiser

Who is the target audience: Adults over 21 years

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, human interest

How were camera shots and editing used to enhance the message? The rewinds helped us grasp concept

What is the slogan/message for the company? Not a real slogan

Was the message effective? Why or why not? Yes, because it was a memorable commercial and everyone knows that Kleisdale horses are sponsored by Budweiser


What is the company? Chrysler

Who is the target audience: Adults looking for new cars, mainly women

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Human Interest

How were camera shots and editing used to enhance the message? The black and white was sleek, cool

What is the slogan/message for the company? Drive & Love

Was the message effective? Why or why not? Yes, because it makes people want to love the car they are driving (listening to Celin Deon, etc.)


What is the company? Pepsi

Who is the target audience: Teens and Adults, people who know celebrities

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Editing, made the "Twist"ing work

What is the slogan/message for the company? It's a twist on a great thing

Was the message effective? Why or why not? Yes, because the whole commercial involved twisting, and the celebrities were all a little twisted


What is the company? FedEx

Who is the target audience: Adults, Movie buffs who would know the Castaway analogy

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity

How were camera shots and editing used to enhance the message? Flashbacks help explain

What is the slogan/message for the company? none

Was the message effective? Why or why not? Yes, it all came together at the end with the opening of the box


What is the company? Dodge

Who is the target audience: Adults looking for a truck, primarily males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Action

How were camera shots and editing used to enhance the message?  Cutting made the story shorter

What is the slogan/message for the company? Grab life by the horns

Was the message effective? Why or why not?  Yes, it was a very action-filled commercial and he was in a near-death incident but was saved by grabbing the horns of the truck.


What is the company? Gatorade

Who is the target audience: Teens and adults who are athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Action

How were camera shots and editing used to enhance the message? Editing shows the Yellow sweat

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not?  Yes, because it makes gatorade-consumption seem cool and necessary, if you are an athlete


What is the company? SportsCenter

Who is the target audience: Males who watch sportscenter often

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity

How were camera shots and editing used to enhance the message? Transitions make it smoother

What is the slogan/message for the company? This is sportscenter.

Was the message effective? Why or why not? Yes, because it shows the humor and athletic analogies that sportscenter embodies, and it makes people want to watch the show


What is the company? H & R Block

Who is the target audience: Adults who have to do taxes

What persuasive method used (humor, action, celebrity, human interest, etc.)?  Humor, Celebrity

How were camera shots and editing used to enhance the message? Transitions make it smooth

What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? Yes it makes it seem very necessary to have a professional advise you on your taxes or else you'll make a mistake


What is the company? Budweiser

Who is the target audience: Adults who are over 21 years

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? The editing of the clown

What is the slogan/message for the company? Make it a Bud Light.

Was the message effective? Why or why not? Yes, if people think that the commercial is humorous, they will want to buy the beer.

Monday, October 4, 2010

Camera Technique Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
Camera
Tape
Tripod
Microphone
Headphones
Power source
Light

• Shooting into a light source = silhouette
Button to adjust = backlight button (takes light from background and dims it)


• Where do you want your light source?
Behind the camera


• On what object should you focus the camera?
the nose


• No tripod=BAD


• Date and Time=never have it!


• What's the difference between SP/EP? SP is the standard play on tape, EP is extended play on tape (SP is better quality, so that's what we use)

• Camera shoots in __SP______________.
 
• Pre-Roll-rolling the camera 2-3 sconds before you start your interview


• Post-Roll-rolling camera 2-3 second after your interview finishes, so nothing gets cut off


CAMERA SHOTS:

***BACKGROUND: should be dynamic, have some depth, not just plain (6-8 ft away from wall)

• 1 Shot= middle of the chest to above the head

• 1 Shot with graphic= traditional 1 shot with space on the side for a graphic

• 2 Shot= two people framed in a shot (only at beginning or end of the show)

• CU-close up, zoomed in on an object to show fine detail

• MS-medium shot, inbetween a close up and long shot

• LS-long shot, somebody's entire body is framed

• ECU-extreme close up, very much zoomed in on something

• Rule of thirds-vision split into three parts


CAMERA MOVEMENTS:
• Tilt- moving camera up and down


• Pan- moving camera left and right


• Zoom-getting closer and farther away from an object by changing focal length


• Dolly- physically moving the camera, usually on wheels

LIGHTS
• Key- about 45 degree angle on subject, bright main light that lights up subject


• Fill- fills in the shadows


• Back- separates the subject matter from the background, provides depth


MICROPHONES:
• Unidirectional-only picks up audio from one direction
• Omnidirectional-picks up audio from every direction (internal mics on cameras use this)
• Cardiod-are unidirectional, but have a little width around them (most studio mics are this)
• Lav/Lapel Microphone-clips on to a shirt, used in the tv studio a lot
• Boom Microphone- on a pole that can be dropped into an area to pick up sound (usually unidirectional)

Tuesday, September 28, 2010

Monday, September 27, 2010

My Story: Fantasy Football

[Narrator]
Remember the Sabbath Day and keep it holy.
This ancient saying has taken a new meaning
due to the growing Sunday obsession: Fantasy
Football.
[Fantasy Player Sam]
IT’S ADDICTING.
[Narrator]
Fantasy Football has especially gained
popularity with today’s teenagers.
Because like most teen addictions, it’s
simple, and potentially profitable.
[League Owner Kyle]
IT’S REALLY QUICK AND EASY TO SET UP.
[Narrator]
And…
[League Owner Kyle]
YOU CAN MAKE THAT BANK.
[Narrator]
Another reason many people find it
so interesting is because it’s so easy
to access.
[Sam Ross]
IT’S ADDICTING BECAUSE YOU GET
TO CHECK IT EVERYDAY.
[Garrett Runing]
I DRAFTED MY PLAYERS ON ESPN.COM
[Narrator]
It’s even easy for a fantasy football
novice to take on a managerial role in
a league.
[League Owner Kyle]
AFTER YOU GET THE 10 PEOPLE YOU NEED
GO ON TO ESPN.COM, AND SEND INVITES
TO EVERYONE.
[Narrator]
And potentially the most thrilling part of
Fantasy Football: the trash talking.
[Sam Ross]
SUPER BOWL, HOMEBOY!
[Garrett Runing]
NOBODY’S TOUCHING MY D-LINE.
[League Owner Kyle]
I’VE GOT TO BEAT ALL THE OTHER KIDS
IN MY LEAGUE.
[Narrator]
Due to the simplicity, accessibility, and
trash talking that accompany Fantasy
Football, it’s easy to see why the trend
has grown so rapidly, especially with
teenagers. To anyone interested in
starting their own league, here’s a little
tip from a professional…
[Sam Ross]
CHRIS JOHNSON AND PEYTON
MANNING ARE THE BEST PLAYERS
TO GET ON YOUR FANTASY TEAM,
I PROMISE.

Tuesday, September 21, 2010

My Story and Interviews

Topic: Fantasy Football, Angle : The growing addiction.

Interview #1: Kyle Jonas (Fantasy League Manager)
-How do you get a fantasy league together?
First, text everyone that wants to be in it. After you get the 10 people you need, go on ESPN and set up a league and send invites to everyone. It's really quick and easy.
-What gave you the idea to start a fantasy league?
Make that bank. Also, it makes football more interesting every Sunday.
-What are your obligations as a manager?
Make sure all trades are even, set up the league, and keep track of all the money that is involved. And, i've got to beat all the other kids in my league.

Interview #2: Sam Ross (Fantasy League Player)
-What do you like the most about playing fantasy football?
It's fun and you get to compete with your friends.
-How did you start this obsession of fantasy football?
It's addicting because you get to check it everyday
-Who are the best fantasy football players to have on your team?
Chris Johnson and Peyton Manning are the best players to get on your team, I promise. We're going to the Super Bowl, Homeboy!

Interview #3: Garrett Runing (Fantasy League Player)
-Whats the best part of participating in fantasy football?
Umm, playing against your friends and choosing the people you want to have on your team. It's almost like being a coach.
-Who are you in a league with? How did you draft your players?
I'm in a league with my cousin and a bunch of his friends. I drafted my players on ESPN.com
-What's the key to having a winning team?
Have the best starting line up, by drafting the players you want. Nobody's touching my D-Line.

Monday, September 20, 2010

Writing a Story Notes

Writing a Story Notes

1. Find a _____topic_______________.
What is your story about?
Who is your audience?
Why is this story important to your audience?

2. Find an _____angle__________________.
More specifically, what is important about your topic?
What should the reader learn?

3. Collect _____data/information___________________.
Who are three experts for this story?
Do you need opposing points of view?
What interview questions should I ask?
What other research must be done to complete the story?
Find at least three experts

4. Gather _____interviews_____________________.
Ask open-ended questions.
Get good sound bytes (a piece of audio that can stand by itself)
Have person restate the question in the interview.

5. Organize your _______Sound bytes_____ _____________________.
Which quotes should be used?
How can I organize the quotes to tell a story?

6. Write ________segues/transitions________________ in your story.
Use words to tie the interviews together.
What other information can I add to the story?
Can the story stand on its own?

7. Write ____ins_________ and _______outs_________.
What should the anchors say to introduce my story or bring it to a close? No Scoop, Went to find out,
How should the story begin and end?
What should I say in my stand-up? No 1st Person: I went…
Use attention getter at the introduction but avoid rhetorical questions.

8. Collect ________B-roll__________________ to add to your story.
B-Roll is all the video footage, A-roll is the audio/story itself
How can video enhance my story?
Make a list of items you would like photographed.
How should I edit the audio and video together to enhance my story?
Should other enhancements like music, graphics, effects be used?

Wednesday, September 15, 2010

Law and Ethics Notes

1. What are the 5 freedoms of the 1st amendment?
Freedom of speech, religion, press, assembly, petition


2. What is the Tinker Standard?
States that student speech cannot be censored as long as it does not "materially disrupt class work or involve substantial disorder or invasion of the rights of others." (1969) Also, our rights that we have outside of the school should be allowed inside the school too.


3. What is the Fraser Standard?
Because school officials have an "interest in teaching students the boundaires of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption." (1986)


4. What is the Hazelwood Standard?
Censorship of school sponsored student expression is permissible when school officials can show that it is "reasonably related to legitimate pedagogical concerns." (1988)


5. What is the Frederick Standard?
The Frederick Standard says that any authorized school activity still enables the school to tell you what you can and cannot do.


6. What is the definition of libel?
Libel is visual or written, untrue statement that hurts someones reputation.

Monday, September 13, 2010

ABC 5 Eyewitness News, 6-6:30 9/13/10

6:00-6:01, Train Derailment in Hager City, WI
6:01-6:02, Airport Evacuation at MSP
6:02-6:05, Pothole Punishment in St. Paul
6:05-6:06, Murder over a car part in Lake Elmo
6:06-6:06, Drunk Driving Accident
6:06-6:07, Adult Murderer Tried
6:07-6:09, School Theft Charges at St. Francis High School
6:09-6:09, Petters' Associate Sentencing
6:09-6:11, Endorsements' effect on Governor election
6:11-6:14, Commercial Break--
6:14-6:14, Construction Accident
6:14-6:16, "The Other Hangover" at the U of M
6:16-6:17, Twins Around Town Statues
6:17-6:20, Weather with Dave Dahl
6:20-6:23, Commercial Break--
6:23-6:26, Sports Talk with Joe Schmidt
6:26-6:30, Commercial Break--

News Notes

Define “Broadcast Journalism” in 1-3 sentences.

Broadcast Journalism is the presentation of current events that are newsworthy via the internet, television, or radio.

List and describe the six criteria of newsworthiness.



TITLE DESCRIPTION EXAMPLE

1. Timeliness- things that are occuring now (ex. caring about the football game that just happened yesterday)



2. Significance- things that impact a number of people (ex. the economy struggles affect a lot of people)



3. Prominence- things that happen to famous people (ex. watching Entertainment Tonight)



4. Unusualness- things that rarely happen (ex. a plane crash that kills people)



5. Proximity- things that are close to us (ex. a fire in apple valley, as opposed to a fire in atlanta)



6. Human Interest- things that appeal to our emotions (ex. a dying baby is adopted and healed)









What are the differences between print journalism and broadcast journalism?

1. Broadcasts are much more live and recent



2. Print you have the ability to read what you want to read



3. Print stories have more details





How is the Internet impacting broadcast journalism?

The internet can be updated instantaneously which allows the most current news to be revealed, it allows you the ability to read what you want to read, and you can get all the details you want. Essentially, it is the best of both worlds (Print and Broadcast).